Some attorneys may doubt that LinkedIn marketing can bring in new business for their firm. Below is an infographic to show you the power of LinkedIn’s reach for lawyers.
Here are the six stats sourced to LinkedIn data in 2015 and why they matter:
1. LinkedIn had 182 million unique visitors worldwide in Q4 of 2014.
LinkedIn is currently one of the fastest growing social media platforms. If you think your ideal client isn’t using LinkedIn, then you are certainly wrong.
Professionals are signing up for an account at a rate of more than 2 members per second. It is more than likely that there are quite a few people out of the millions on LinkedIn who could be a potential client or referral source.
As more and more people create profiles every day, lawyers have an unprecedented opportunity to connect online with people in their target market.
2. 80% of social media B2B leads come from LinkedIn.
If any part of your practice is focused on targeting corporate or business clients, then you need to be on LinkedIn.
Again, do not doubt that your potential clients and referral sources are on LinkedIn. There is no question that they are. The key is establishing a credible presence and learning how to effectively reach them.
3. 45% of all website traffic driven by social was from LinkedIn.
This statistic reveals LinkedIn’s power to support any attorney’s content marketing efforts. The 80/20 rule of content marketing says you should be spending 20% of your time producing content and 80% promoting it. If you’re writing a blog for your law firm, then you need to have a presence on LinkedIn in order to effectively promote your content and drive traffic to your website.
You must do everything possible to get eyes on your blog. Otherwise, why are you blogging at all? LinkedIn is the best platform available for lawyers to share content and reach their target audience.
4. LinkedIn use generated sales with 150% increase in B2C and 200% increase in B2B client acquisition in the last three years.
Essentially this proves that the type of law you practice does not determine whether you need a social media marketing strategy. Every single attorney must embrace social media.
Most people and companies are using social media and that fact will only become more true over time. Whether your typical clientele includes corporations or professionals, you can find new business on LinkedIn.
5. 80% of LinkedIn members want to connect with companies to enhance professional decision-making.
More potential clients will want to be able to learn about you and interact with you before they decide to use your legal services. Word-of-mouth is absolutely critical to an attorney’s marketing; however, potential clients will still research you and your firm online.
These days, people do not make decisions without first looking up a company or service on the Internet. In fact, what someone learns about you online might influence their decision to hire you as much as their friend’s personal recommendation.
LinkedIn is the best online tool lawyers can use to establish credibility with potential clients as well as showcase who they are. People will want to give you their case if they feel a connection with you.
6. 50% of LinkedIn members report they are more likely to buy from a company they engage with on LinkedIn.
The two biggest questions that will determine whether someone will do business with you:
Do they like you?
Do they trust you?
Many lawyers struggle with sounding authentic and relatable in their marketing efforts. Luckily, LinkedIn can help you achieve both.
People-to-people marketing is what will create new business for your firm. It’s not enough to get your name out there and create awareness. You have to build relationships in order to be successful.