4 Stars, 5 Stars, Thumbs Up... People read reviews and reviews have a heavy impact on whether or not they spend their money on something. There is perhaps nothing more important to consumers than seeing the opinions of other consumers about the products and services they are thinking about spending their money on. About 90% of all consumer have read online reviews at some point in the time (it’s nearly impossible to avoid them on sites like Amazon), while about that same perc